Chief Executive Officer
Andrew is the Founder and CEO of the Aurora group of companies.
Since founding the company in 1999, he has developed the Group from a startup to the only privately owned, vertically integrated, LED lighting organisation in the world, with distribution on all continents and wholly owned manufacturing facilities in China, England and France.
Responsible for the Group’s strategy, product ideation and branding, Andrew has utilised his 25 years of product innovation and marketing experience to establish Aurora as an internationally recognised lighting brand. His product designs have received multiple industry accolades including Red Dot design awards.
He has travelled widely, lived on four continents and established a global network. Andrew's extensive work within Asia has allowed him to cultivate an in-depth understanding and respect for Asian cultures and business practices. This international experience was critical in forming a true East-West partnership, a relationship that has enabled Aurora to remain at the forefront of solid-state lighting technology with strong links into the scientific lighting community.
In 2009, Andrew founded the Aurora Light Foundation as a means of giving back to the Group’s international community. The Foundation’s stated objective is to provide environmentally friendly, sustainable lighting solutions for the underprivileged. As the frontrunner for this initiative, Andrew is able to put his entrepreneurial spirit and extensive product knowledge to work for the benefit of those in need, a pursuit he is deeply passionate about.
He holds a Bachelor’s Degree in Marketing & Sales Management from the University of Johannesburg, a Postgraduate Degree in Marketing and in 2006, Andrew became a fellow of the Chartered Institute of Marketing. He is married and has two children.